Understanding your markets is the first order of business...but in the global arena, your markets also have to understand you. Your product or service may be unique. It may be competitive. But unless your audience understands the value of your business, you're at a critical competitive disadvantage.

State of the Art

The process of adapting a given document, training program, or advertising campaign to another market is anything but an exact science. The subtleties of a language are countless. Add to those the intricacies of the culture and industry at hand, and the "right answer" is seldom the most obvious. It takes a team of intelligent, skilled, and most of all creative professionals to tailor something so well that it appears to have been created specifically for that market. An intimate and current understanding of a language, the people who speak it, and the organizations and industries that serve those people is the foundation of the translation industry.

Art Meets Technology

A team of language or localization professionals must be selected carefully in order to best meet the needs of the client. The strengths and expertise of the members need to complement each other toward the ultimate objective of the job at hand. Those attributes deemed most appropriate and important for a given client or project, once defined, must be possessed by the members of the project team. In order to meet this requirement, Auracom International created and maintains a dynamic collection of the credentials and experience of each of its professionals. Every detail is constantly and meticulously tracked and logged, and each can be cross-referenced to a related project or client. As a result, each team is tailor-made according to the specific requirements of each undertaking. Attention can then be focused on the successful completion of the project itself.

• Full-service translation - From hangtags to human resource manuals, computer systems to corporate reports, our process and teams provide accuracy, completeness and consistency.
• Copy translation and re-creation - A creative approach, teamed with a proven process and invaluable linguist experience ensure your message is conveyed effectively and appropriately, to your intended audience and market.
• Dedication to the solution - The constantly developing environment of retail, advertising and business in general results in a wide array of issues that can become problems if not addressed properly. We make your goals our own, and turn language barriers to your marketplace advantage.
• Conference and meeting interpreting - Our language and subject-matter experts are available to make your next event, sales conference or major announcement one to remember, for all attendees.
• Globalization Consulting - Our extensive experience in not only foreign language but international business can help ensure the critical first decisions you make in your international venture are the right ones.

Auracom's service offerings cover all major languages, in all subject matters. Our clients have trusted us with their messages and images for foreign market entries, multilingual ad campaigns, internal corporate guidance and communications, and the training of multilingual work forces.