Localization: Conveying a Sense of Brand

Parfum Givenchy

An international manufacturer and retailer of fragrances needed its global advertising campaign "localized" for specific markets—more than just translated, it had to be "adapted" for local audiences while preserving the sense of the brand in other languages.

Our team, composed of marketing-focused, creative translators, also experienced in the industry and the languages of the target markets, found just the right words to convey the feeling and branding message appropriate for the product.

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