Miracle Cancer Drug and the Web

Auracom International Helps Leading Pharmaceutical Company Blaze a Trail into Latin America for Miracle Cancer Drug

When a leading pharmaceutical company and a premium technology firm began to develop a Latin-American web site for a highly-publicized cancer treatment, they turned to Auracom International, Inc.  The task: to adapt highly-technical, highly-specialized web content across languages and borders, for a vast new marketplace.

Auracom consulted closely with both clients to determine their needs and address their concerns about this localization process.  The initial information-gathering stages raised important questions and encouraged the clients to define clearly their ultimate goals:  What specific countries were being targeted?  What kind of audience were they trying to reach?  What aspects of the information were the most important to convey?  What was their audience to do with the information?  In essence, what impact did they want the site to have?

With distinct objectives and a complete English site in hand, Auracom’s team of translators, doctors, and industry experts got underway.  A timeline was developed around the client’s needs in order to ensure that all aspects of the project were completed effectively, efficiently, and to the highest quality standards.  A dedicated Project Manager ensured that all deadlines were met, provided the clients with periodic progress reports, and addressed any client questions or concerns that arose during the project process.  Auracom’s thorough translation process not only adapted the site accurately for the Latin American market, it also uncovered typographical, grammatical, and linguistic errors in the English material.  The client was subsequently able to address and correct these mistakes, avoiding possible embarrassments.  What the client walked away with was not just a finished web site tailored to the specific needs and intricacies of the Latin American market, but an improved English site as well.

The successful launch of the Latin American web site was an important milestone for Auracom International and its clients.  It has proven to be just the beginning of what will no doubt be a very successful collaboration.

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