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Stowe Reporter highlights Auracom International |
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Thursday, 14 October 2010 14:00 |
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Written by: Lisa McCormack - The Stowe Reporter Imagine you’re a national health-insurance company with a great product that you want to market to Chinese-American senior citizens who live in New York City and don’t speak English. First, you’d have to translate your marketing materials into the correct Chinese dialect. Next, you’d have to hire an interpreter to attend health fairs and translate for prospective customers. Then, after selling your product, you’d have to translate all of your members’ materials and add a Chinese-language page to your website.
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