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What is transcreation?
Your brands, slogans, and advertising campaigns are designed to deliver a consistant, meaningful message to capture your audiences.
Transcreation is the process of re-creating your message for foreign markets, ensuring that it delivers the same feeling and meaning in every market.
Translated skillfully, a single word or phrase can win a foreign customer’s heart. Done improperly, it can alienate an entire market -or unravel a lucrative business deal.
How does Auracom handle transcreation?
We design tailored and creative adaptations of your message to ensure you reach your goals for a successful international expansion or new product roll-out, while cementing long-term relationships.
Our transcreation process begins with a solid understanding of your marketing objectives in all of your target markets. Our project management team will discuss specific terminology management details with you to ensure perfect accuracy in the re-creation of your message.
When the transcreation is complete, our graphic designers will create the perfect layout to relay non-written elements of the message as you originally intended.
Sound like a good fit? Want to learn more?
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